I was excited to read this morning about the new Lomography Film that is available for pre-order to be delivered by July 2013. It is called Lomochrome Purple 400 and comes in 35 mm and 120 formats.
The film works by changing green hues in photos into purple hues. It works almost like giving Infrared results , but it really is a color negative film with a shift in colors. There are no need for special filters and you just point and shoot, and can be developed in C-41 chemicals. There will be a first batch that will be sold to pre-orders and then the film will go into mass production. This may give first time buyers a formula that may differ from the mass produced version and give them slightly different results, much like the Impossible Project and its test batches.
I am curious to shoot with the film, if only as a novelty for landscapes and such. I think it would be nice to get a pre-order in, but at 47.03 Euros ($64.00 USD) for a minimum of 5 rolls it is not all that cheap. Hopefully I will pull some money in for some rolls and put up my results here. If interested you can find more info at Lomography.com and you can pre-order some 35 mm here.
** Photos are from lomography.com