The Button Polaroid Land Camera Review

The Button Polaroid

The Button

The super cute SX-70 The Button camera was I believe first manufactured in 1981 for about the cost of $30. It has an off white colored body and a light grey face plate with the words The Button in cute white typeface lettering on the right front part of the camera below the lens.  it’s main features are that it has a light meter knob and a socket on the top to take flash bars.  This camera can sometimes be found in stock in my Etsy Shop or you can also find them on and in thrift shops. Since it is somewhat “newer” than a lot of other Polaroid Cameras it tends to be in good shape. The main problem that I tend to see when I get these types of cameras is that the socket for the flash bars no longer works or the light meter sensor no longer works. It is most disappointing to find that the light meter no longer works. All of your Polaroids usually come out overexposed, but you generally don’t find out this is the problem until about 3 photos later which have basically all been wasted. I will put a post up on that later that shows how you can tell with using just an empty cartridge that still has battery life and a flashlight.


The Button Polaroid SX-70 currently takes film from The Impossible Project. That is the only film that I really trust to still be used. If you buy expired film from Ebay you may get film that is dried up and unusable or just so old that all of your Polaroids are washed out and and covered with streaks. You can find film online for either Color Shade Film or Black and White Shade Film. They can also be bought directly from The Impossible Project.

SX-70 film


The Button camera does not come with a flash, but it can accept flash bars and electronic flashes such as the Q-light. I would high recommend finding an electronic flash since flash bars are no longer being made so there is a finite number of them left in the world. Both flash types can be easily found on and in specialty camera shops. Each flash bar has 10 one time use flashes with 5 on each side. If you run into some trouble with having the flash bars go off you can sometimes run an eraser over the contacts to clean them. When you are using the flash your subject will be best lit if they are between 4-8ft from you, otherwise your subject will appear to bright/light if they are within 4ft or too dark if they are beyond 8ft. This camera has a fixed focus anyways so everything that is 4ft and beyond is going to be in focus, so I wouldn’t really try to take any pictures within 4ft.

SX-70 Flash Bars

Lighten/Darken Control Knob

For most outdoor use you will not need a flash unless you would like to use it for flash fill. So the next thing that you have to worry about is the lighten/darken control to the right of the lens. Most times I start out by keeping it in the middle but if it gets very bright out or if you are in low light and don’t think the flash is going to reach all the way you can adjust the knob. Either looking straight at it you turn it to the left to make it  go lighter or to the right to make it darker. What this essentially does is it covers up the light meter on the the camera with different shades of dark plastic so the shutter stays open for a longer or lesser time


Picture Taking

Overall in taking photos with the The Button my main issue that I run into is that alot of the images come out washed out and overexposed. I have been dealing with Polaroid cameras alot and I mainly run into this problem with the SX-70’s. I believe it has to do more with The Impossible Project Film than with the camera itself, but I can’t be sure. So contrary to what I said above I would actually try to keep the light/dark knob a few turns to the darker side.


You can see that this picture came out way to bright and washed out, though I do like that it’s pretty clear. This was taken indoors with an electronic flash pointing up at my wall. The next picture a still a little washed out, but has much better color contrast with the knob turned a little bit to the darker side.

School Bus on PX70

This picture was taken outdoors on a very cool spring day and I had it develop in my bag.

So those are the basics, and now you are ready to go out and  shoot some amazing Polaroids! I think this camera has an amazing design and can easily fit in your bag. Having the flash bars instead of a large bulky electronic flash still make the camera pretty portable.

If you really like this camera and it’s design as I said before you can sometimes find in my Etsy Shop at this link here. If it’s not in stock you can always drop me a note and I can source it for you for no extra cost and make a reserved listing just for you.

Most times the manual for this camera is no longer with the camera itself, but I was able to get my hands on a hard copy of it. It covers mainly The Button Camera, but it also can be used for other similar SX-70 cameras. If you would like to have a download of it you can find it below.

*The Button Land Camera Manual*


  • Single-element 103mm f/14.6 plastic lens
  • Fixed focus.
  • Electronic shutter.
  • Programmed auto exposure; long exposures possible
  • Has Flashbar socket for flash; accessory electronic flashes were also available
  • Rigid plastic body

I hope that you have enjoyed this review. Please let me know if you have any questions or if you think I have left anything out.


  1. River Langham March 24, 2018

    I just bought one at an antique store and put 600 film in it. I’m aware I’d have to mess with the light sensor to make 600 work, but I have a different problem. It immediately ejected all 8 film plates, ruining them all! Do you know what causes this? Or how to disassemble it? I can’t figure how to open the top without breaking it.

  2. Heather Mcintosh December 1, 2017

    I’m thinking of buying a used button Polaroid camera off eBay for my daughter’s Xmas ! What batteries does it need and how do I know I’m buying correct cassette for it and does it do colour photos ? Appreciate your input thanks ! Heather

  3. Bruce August 13, 2017

    Hi Andria, just got “The Button” today at a flea market $5 Aus .I have 1 more photo to take from another SX-70 ,then I will be able to test my new find . Thanks for all the info ,very helpful. Our Aussie spring is on its way ,so this light I find is great for Polaroid snapping .Cheers.

  4. Joanne Marshall July 28, 2017

    Omg I had this Camera for Christmas 1981 lol, it went on holiday for the next couple of years snapping some horrendous pictures hehehe, was gutted when mine broke, lovely blast from the past and brought back many memories, thank you.x

  5. Stephen L April 26, 2017

    Hi Andria, thanks for your very useful data on the Polaroid Button. My Camera has “The Button” on LEFT front part of the camera below the lens. Is this a different or unusual model? Thanks,
    Stephen L

    • Adriana May 3, 2017

      Hi Stephen,
      I believe that it is still the same model camera even though it says The Button on a different part.

  6. Angel June 3, 2016

    Does the camera need battery of some sort to work or just needs film in order to work?

    • Adriana June 3, 2016


      The camera needs film to work, as the battery is in the film itself.


  7. sara April 23, 2016

    Thankyou for your useful and thorough investigations – you’ve saved me from lots of time (and photos) wasted. x

  8. Sydney August 29, 2015

    I found this camera at an antique store and I want to make sure it works before I buy it how can I tell? Also where can I buy film?

    • Adriana August 30, 2015

      The only way to check if the camera works is of you have a film pack with with or without film is fine just see if the camera powers on. Once the film cartridge is inside you will hear the camera turn and try to eject the dark slide. You can find film at this camera takes SX-70 film

  9. […] can read a review of this camera (littered with a few interesting facts about it) on the Forgotten Charm […]

  10. Andria August 11, 2013

    Thank you so much for posting this! I’ve been wanting a Polaroid camera for a while now and found The Button today at a thrift store. And now I even have the user manual as well as your tips for using it. Keeping my fingers crossed that it still works. Thanks!


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